Point No 7
The need in Little Lever for this Development.
The Committee might be minded to reason that, as a result of
this development, more convenience money would be spent in Little Lever than is
currently the case and consequently this would demonstrate the need for this
development in Little Lever - with all the added advantages of shorter journeys
for local shoppers.
The figures in the Appendix to Point No 6 show that the
current spending retained in the Village is 13.2% of the whole of Zone 6
spending. (Presumably, mainly by Little Lever residents)
If the proposed development were to operate to its optimum
sales density then calculations show that retention of spending within the
Village by residents of the Village could, in theory, rise to 40.1%.
However this theoretical rise must be qualified by the
following argument.
This increase in retention is based upon the premise
and assumption that the residents of Little Lever would cease to do their
Weekly shop at other stores outside the Village and instead would patronise the
Pennine Pet’s store to the tune of an extra £12.87million.
This is one hell of an assumption
........................................................................................................................................
For this to
happen then necessarily the Pennine Pets store would have to offer an equivalent shopping experience to the
other stores.
The common feature of the major locations for expenditure
shown in the previous Appendix is that these
stores offer ‘Comparison’ goods alongside ‘Convenience’ goods.
When it comes to ‘Primary shopping’ – ‘The Weekly Shop’ –
The Big Shop’ or whatever you want to call it, this includes all the items a household may require –
not just food.
It is a ‘no brainer’ to state that consumers have a
continuing and regular need to purchase household items, clothes, small
electrical household items and other non food goods.
It is the
deficiency of the offer in Little Lever of these comparison items (amongst
other reasons) that causes residents to travel out to the stores listed so they
can be purchased alongside their convenience requirements in one trip.
The provision by Tesco of a larger ‘Food Only’ store will not alter the above need and is unlikely to
result in a substantial increase in the
retention of spending within Little Lever of the order of 13.2% up to
40.1%.
It is the lack of
Comparison goods rather than the lack of Convenience goods on offer in
Little Lever that is a major cause of
trips out for the Weekly Shop.
With the refurbishment of the old Co-op into the Nisa brand and the refurbishment of the
old Select and Save into the Premier
and now the Kwiksave brand (with a
substantial widening of food products) as well as the opening of the Spar shop at the new petrol station –
all this alongside the Tesco Metro, Costcutter, Food and Tipple and all the smaller stores, the Committee might be
minded to agree with the conclusion below.
Conclusion
Little Lever needs more food like it needs another hairdressers
!.
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